Shilpa Shetty Kundra invests $2,50,000 in Baby Care Products Startup MamaEarth

Mom and baby care products startup Mama Earth raised an investment of $2,50,000 from seasoned entrepreneur and actress Shilpa Shetty Kundra .

Founded in 2016 by a couple duo Varun Alagh and Ghazal Alagh the startup offers natural and toxin free baby care products. Currently having a presence in more than 300 stores the brand have more than 100k consumers in 121 cities.

On her investment Shilpa Shetty Kundra says “I am really excited about my investment in Mamaearth. The brand is the future and so relevant for today’s India! Parents like me are always looking for the best in quality products for their children which are also “safe” and legit. I myself have been using the shampoo, oil and other products for my son Viaan-Raj for the last three months and totally love them. The Mamaearth philosophy, especially the use of natural and non-toxic, chemical-free products, resonates perfectly with my green ideology as this does impact our lives in the long run.

As per Ghazal Alagh” We are a ‘mum-powered’ company and work with a large number of mothers who are involved right from the ideation, conceptualisation stage to developing the actual product. Our mum community has helped us come up with innovative products like easy Tummy Roll-on and Clean Cuties, which are based on little problems of parents that only mums understand. As our First Mum Shilpa will share her knowledge and experience with us which will help us at Mamaearth create more innovative and relevant products going forward.”

The products of the brand are available at ecommerce portals like Amazon, Flipkart, Firstcry. Nykaa and Mamaearth.in