1. Create a Mouthwatering Online Presence
Start with Instagram & WhatsApp Business.
Post photos/videos of your best-selling cakes, packaging, and behind-the-scenes.
Use trending hashtags like #HomeBakerIndia #CustomCakes #FreshlyBaked.
Add customer reviews as highlight stories!
2. Offer a Grand Opening Deal
“Buy 1 Get 1 Mini Cupcake Free” or “10% off first 10 orders”.
Create urgency: “Offer valid till Sunday!”
3. Use Local WhatsApp & Facebook Groups
Share a beautiful image and intro like:
“Hi! I’m [Your Name], a passionate home baker from [Your Area]. I specialize in fresh, eggless cakes, cupcakes & dessert jars. DM to order. First 5 orders get free delivery!”
4. Ask Friends & Family to Spread the Word
Word of mouth is GOLD for home-based businesses.
Send them a sample box + request a share on their social media/WhatsApp.
5. Join Local Exhibitions & Food Events
Even a small stall can help you get 10+ regular customers.
6. Partner with Nearby Small Businesses
Example: Tie up with a gift shop for birthday hampers or handwritten notes with your cakes.
7. Create Seasonal & Festive Menu
Father’s Day, Raksha Bandhan, Diwali, Baby Shower, etc.
Add emotion to promotions: “Celebrate Dad with a cake as sweet as his love.”
8. Encourage Reviews and Referrals
Offer a reward: “Refer a friend, and both get ₹50 off!”
9. Go Hyperlocal with Flyers
Drop printed menus/flyers in nearby apartments, schools, offices.
10. Be Consistent and Patient
Post 3–5 times a week on Instagram, and show you behind the brand.
Share testimonials, birthday orders, customer feedback.