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100+ Creative Email Subject Lines To Boost Open Rates For 2022

Tulika Arora

We all know that it is the subject lines of your emails that make the whole difference, they are the deciding factor if your emails will be opened by the subscribers so it is important to make it appealing enough so that no one is able to ignore it. Optimising your subject lines is an important part of the Email marketing strategy. So, here are some of the most creative subject lines which you can use to boost your open rates.

Importance of the Subject Line

Email subject lines have a really great importance. Most of the time they are the deciding factor about whether your email would be read or not. Your subject lines should make subscribers want to open and read your email. Depending on what approach you take in a given email marketing campaign, the subject line should evoke anticipation, curiosity, excitement, helpfulness, or a sense of urgency.

100 of the Best Email Subject line Examples

Now that you are aware about the importance of a good subject line, it’s time that you get to know some outstanding Email subject lines which will change your game. It is also very essential to understand that what works for one business may or may not work for you. So it is important to always add your own creativity and point of view to whatever you do.

Welcome Email Subject Lines

To welcome new subscribers to your email list, you should give them a friendly introduction to your business and how you can be beneficial to your customers. Your subject line can intrigue potential customers to look through your website and maybe make some orders. Do provide some information about your products or services in the mail.

Fear of Missing Out (FOMO) Subject Lines

These lines are made to attract the attention of your subscribers for some offers or deals. In this type of subject line hinting at the idea of exclusivity and the possibility of losing your chance is a convincing way to get subscribers to open emails. Following are the subject lines taken from the finest of brands.

Personal and Personalised Subject Lines

Sending Personalised Subject lines is a great way to connect with your audience. Here are some examples:

Sense of Urgency Subject Lines

Creating a sense of urgency will make your Emails read fast. The emails are more likely to be opened if it reflects some last opportunity to grab things, however do keep in mind not to create fake subject lines like creating a clickbait by saying “limited time offer” when actually there isn’t any.

Curiosity Inspiring Subject Lines

Curiosity Inspiring subject lines target the curiosity of your subscribers which in result makes them want to know more and increases the open rates of your emails.

Pain Point Subject Lines

Addressing the pain points of your subscribers gives them an idea that you have a solution to their problem. Think carefully about how your business can help and provide value to your subscribers and curate your subject lines accordingly. These lines should target the requirements of your customers.

Question Subject Lines

Question subject lines are similar to ones inspiring curiosity. They work well because subscribers are interested in knowing the answer to your questions. Here are some examples:

Holiday Subject Lines

These subject lines reflect a celebratory spirit. They are also helpful to attract potential customers if your business is launching some festive offers or festive deals.

(Christmas)

(Halloween)

(Valentine’s Day)

So, these were the 100+ creative subject lines which you can use for your business, attract customers and increase your open rates. It is very important to look into the small details like these to ace your marketing game.

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