Nykd by Nykaa announces Bhumi Pednekar as brand ambassador

Clothing brand Nykd by Nykaa has announced Bollywood actor Bhumi Pednekar as its brand ambassador. The brand has partnered with Pednekar to launch its new campaign ‘As Good as Nykd’.

Through this campaign, Pednekar hopes to strip away the discomfort and awkwardness associated with discussing basic, real issues women put up with every day, especially when it comes to wardrobe essentials such as bras.

The brand hopes to end the streak and get everyone talking about the humble bra, which should unequivocally be the most comfortable piece of clothing for women.

Pednekar said, “For a wardrobe essential as basic as a bra, it is surprising how ill-equipped and uninformed we often find ourselves. Together with Nykd by Nykaa, I hope to be able to simplify this conversation and help consumers choose the right bra for their unique requirements.”

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