Adidas signs Deepika Padukone as global brand ambassador
Global sportswear brand Adidas announced its partnership with Bollywood actor Deepika Padukone to endorse Adidas women. The move is aimed at reaching more women and building a stronger brand salience among female shoppers, the company said.
With Padukone joining Adidas powerful roster of women athletes and partners around the globe, Adidas strengthens its focus on democratizing and diversifying sport for women through inspiring personalities, the company said in a statement.
“As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the Adidas family and together we hope to inspire more women to see and realize their possibilities,” said Sunil Gupta, Senior Director, Brand Adidas, India.
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