Whatsapp Business customers to be charged for services. Know details

Today, WhatsApp has announced that it will focus on expanding its in-app shopping options, and give brands new tools for managing their interactions to maximize its business potential. But it will also start charging fees for some advanced functions.

Here’s what’s been announced:

First off, WhatsApp says that it’s seen a big increase in business activity in 2020.

“WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account. Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.”

WhatsApp posted this promotional video of its coming in-stream purchase tools:

This is how easy we think messaging a business should be – seeing a store’s catalog in a chat, adding an item to your cart, placing your order and getting fast responses to questions. We are looking forward to bringing these experiences to more people on WhatsApp! pic.twitter.com/nkJyC3dOzg

— WhatsApp Inc. (@WhatsApp) October 22, 2020