A Guide to Selling on Amazon India: How to Get Started, What to Sell & More

Are you one of those sellers who wish to come explore selling your articles on the biggest E-commerce platform i.e. Amazon India, then you are at the right place as we are here to guide you about everything from head to toe that you need to know to start selling on Amazon India.

Why sell on Amazon India?

Amazon India is a platform which is accessible by millions of people living in our country, which means your goods can have as large a customer base as can you imagine, however there are many other benefits of selling on Amazon some of them are:

1. Reaching Thousands of New Customers

Amazon.in has over 100 million registered users in India. The website receives more than 300 million visits each month. By selling on Amazon India, you can significantly increase your reach and pitch your product to hundreds and thousands of new customers in the market.

2. Boost your Sales

Amazon India gets a minimum of 100,000+ orders every day. Which means your chances of getting an increase in sales are also increased. And if you offer a high-quality product to your customers, you can absolutely slay the sales.

3. Low Competition

No doubt, Amazon India has a huge customer base but there is still a lot of room for growth which makes it an ideal time for sellers to enter this platform because of low competition.

4. Best Customer Service

Amazon offers an excellent shopping experience to all its customers. It promises fast delivery and hassle-free returns. It also makes the job easier for the sellers by handling the fulfillment process of orders on their behalf which allows sellers to focus on their brand.

5. Easy Entry

It is very easy for anyone to start selling on Amazon as there aren’t any special requirements. All that is required is an active bank account and some ID Documents.

How much Capital is Required to start Selling on Amazon?

This question is very subjective. It all really depends on what you are planning to sell. Typically it is suggested that you need to have enough funds for a 90-day inventory, giveaways, and listing expenses, as well as some extra cash for running sponsored ads for the first month, at least. As you’ll start to generate sales, you’ll have enough money flowing in to cover these costs and make a handsome profit.

List of Things that can be Sold on Amazon.

There are more than 30 categories which means more than hundreds of products can be sold which come under these categories.

These categories include Mobiles, Televisions, Laptops, Cameras, Clothes & Apparel, Watches, Jewelry, Shoes, Books, Movies & TV Shows, Music, Video Games, Home & Kitchen, Gourmet, Pet Supplies, Car & Motorbike, Toys & Games, Baby Products, Diapers & Wipes, Sports, Beauty, Health, Personal Care Appliances, Household Supplies, Home Entertainment, Musical Instruments, Office Supplies, Accessories, Luggage, Handbags, Travel Accessories, and Sunglasses.

As a seller you can go for any of these categories to start selling on Amazon. There are some other categories as well other than the ones stated above but that require special permission from Amazon those include:

Grocery & Gourmet
Outdoor and Sports Toys
Kids and Baby Furniture
Car Seats
Personal Safety & Household
Baby Food
Silver Jewelry
Pet Care
Topical

How to Become a Seller on Amazon

1. Sign up on Amazon India

The first thing that you need to do is set up your Amazon seller account. For that:

Head over to sellercentral.amazon.in and click “Start Selling”
On the login page, select “Create your Amazon account”
Enter your name, mobile phone number, and sign up email and password. Hit “Continue”
Amazon will send you an OTP to your mobile number to verify your ownership. Once confirmed, you’ll be asked to enter your store name and provide additional details and documents to complete your seller registration application on Amazon India.

2. Choosing Products to be sold on Amazon

After creating your Seller’s account, now you need to decide the type of products you’ll be selling on Amazon. It is important to do research about the products which have high demand on such platforms so that you can have the maximum amount of profits.

Here is the list of best selling products on Amazon:

Books for kids
Diapers
Leather wallet for men
Coconut Hair Oil
Microfiber towels for cars
Raincoat
Multipurpose laptop table

3. Adding Products on Amazon

After deciding the products which you wish to sell. Now you need to list your products on the platform. By creating a listing, you add your product to your Amazon Seller Central account. The process is simple. All you need to do is follow these steps:

Sign in to Amazon Seller Central India
Navigate to the Inventory tab and select “Add a Product”
On the next page, click “I’m adding a product not sold on Amazon”
Choose your product category and type
Enter your product identifier code, product title, and brand name. Fill all other relevant fields
Click “Save and Finish” to submit your product listing for review. If everything is good to go, Amazon should make it live within 24 hours

4. Choose a Fulfillment Option

There are three types of fulfillment options you can choose from:

Fulfilment by Amazon (FBA)
Easy-Ship
Self Ship or Fulfillment by Merchant (FBM).

FBA provides the highest convenience to sellers. You send your inventory to the Amazon India Fulfillment Center, and the on-field staff does the rest. It picks, packs, and ships your product to your customers, handling any queries in the process. Even the returns are managed by Amazon. FBA has a fee, though.

Easy Ship here, you handle the storage and packaging while Amazon helps you with the delivery. All pick-ups are scheduled in advance. This can be a perfect option for those who own a place that can be used as a warehouse

Self-Ship is best for large-scale sellers who don’t have any logistic constraints. They can store, package, and deliver the products without any problems. You can also go for Self-Ship if you’re planning to sell bulkier products on Amazon India. That way, you won’t have to pay the FBA storage fee.

So, these were the simple steps by which you can start selling on Amazon.