How this Mompreneur helped her mother to be a Mompreneur by turning her cooking passion into a profession
Mothers are a strong pillars of support for their children. They are the ones who take care of their children’s demands, passions and work towards helping them achieve their dreams. However, here we have a great and inspiring daughter who made sure to transform the love and passion of her mother for cooking into a profession.
The mother-daughter duo Usha Dalmia and Anupama Dalmia kickstarted the entrepreneurial journey in April 2012 by launching a facebook page “Tingle Your Taste Buds“.
” Food has always been an integral part of our culture. I am a big time foodie and a major reason for it is that my Mom is a brilliant cook. All through our growing years, we have been treated to a variety of delicacies prepared by her and this continues even now whenever we meet! Cooking has always been my Mom’s passion and it’s due to her I realized that cooking is an art which needs knowledge and nurturing like any other art form. She always fostered a dream to open her own restaurant because she loves watching people enjoy a delicious meal. But with all her energies focused on doing more than her best for the family, her dream remained unfulfilled.” tells Anupama
It is after Anupama resigned her lucrative IT career to pursue her passion in dancing, she decided to help her mother pursue her passion too. And that is how “Tingle Your Taste Buds” happened. Due to financial constraints, they could not open a restaurant but they could do something close.
The biggest challenge was that Anupama’s mother was not at all tech savvy back then. But, she is an amazing woman who can do anything. At the age of 58, she learnt technology. Also, passing on the content to Anupama was a little difficult as they were both in different cities. But Anupama’s father came to the rescue here. He was the mediator who would type out everything and send to Anupama, and then she would seek the necessary clarifications from her mother over the phone.
Another hurdle they faced was monetizing the website was another challenge as there are so many cookery blogs and websites today. But they achieved this by maintaining their USP and slowly building a dedicated subscriber base, and through collaborations and advertisements.
In between, Anupama too became a mother and delivered a beautiful baby girl so the website work had slowed down because of which they had to put in double efforts later on to get things back on track.
“Tingle Your Taste Buds” is the way of preserving and passing Indian culinary art to food connoisseurs in the world. This is also Anupama’s humble attempt at drawing her Mom closer to her dream. The mission is to make the process of cooking simple for people because they believe there is a chef within all of us. Through the website, they share healthy recipes and cooking tips with food lovers across the globe.
Anupama take care of the technical and marketing aspects of the website, and her mother is the chef who provides all the content.
In the last couple of years they have won the Orange Flower Award (Runner Up) for writing on food in the year 2017 and were among the finalists in the year prior to it. Their story has been featured on coveted portals Now, they want to take a step forward and are working on their first cookery e-book.
The message to the fellow mompreneurs by the duo are:
“Passion, dedication, self-awareness and the ability to re-invent oneself are the only tools you need to fly. So do not think further and take that flight towards your dreams.”