100+ Creative Email Subject Lines To Boost Open Rates For 2022
We all know that it is the subject lines of your emails that make the whole difference, they are the deciding factor if your emails will be opened by the subscribers so it is important to make it appealing enough so that no one is able to ignore it. Optimising your subject lines is an important part of the Email marketing strategy. So, here are some of the most creative subject lines which you can use to boost your open rates.
Importance of the Subject Line
Email subject lines have a really great importance. Most of the time they are the deciding factor about whether your email would be read or not. Your subject lines should make subscribers want to open and read your email. Depending on what approach you take in a given email marketing campaign, the subject line should evoke anticipation, curiosity, excitement, helpfulness, or a sense of urgency.
100 of the Best Email Subject line Examples
Now that you are aware about the importance of a good subject line, it’s time that you get to know some outstanding Email subject lines which will change your game. It is also very essential to understand that what works for one business may or may not work for you. So it is important to always add your own creativity and point of view to whatever you do.
Welcome Email Subject Lines
To welcome new subscribers to your email list, you should give them a friendly introduction to your business and how you can be beneficial to your customers. Your subject line can intrigue potential customers to look through your website and maybe make some orders. Do provide some information about your products or services in the mail.
- Welcome to the crew!
- Thanks for signing up. Here’s how to get started…
- Today, you made a great decision.
- It only gets better from here…
- Nice to meet you, [name]!
- Are you new here? We’re here to help!
- Happy to have you in the fam 💖
- Everything you need to know about [business]
Fear of Missing Out (FOMO) Subject Lines
These lines are made to attract the attention of your subscribers for some offers or deals. In this type of subject line hinting at the idea of exclusivity and the possibility of losing your chance is a convincing way to get subscribers to open emails. Following are the subject lines taken from the finest of brands.
- Click it or miss it, people: Over 500 styles under $25 is ending! – J.Crew Factory
- Grab a ride pass before they’re gone – Uber
- In case you missed these… – Shoes of Prey
- May’s best books are just too good to miss. – Book of the Month
- Tonight only: A denim lover’s dream – Guess
- Starbucks — By Invite Only – Groupon
- You’re missing out on points. – JetBlue
- [Name], your home is missing these easy upgrades. – Verizon Wireless
- By Invitation Only: Exclusive Rewards Inside! – JustFab
- Mary, Earn double points today only – Jersey Mike’s Subs
- Don’t let this $5 bonus slip away! – Ibotta
- Barnstable is in high demand for August – Airbnb
- Never again sale – InstantBoss Club
Personal and Personalised Subject Lines
Sending Personalised Subject lines is a great way to connect with your audience. Here are some examples:
- Are you coming? – John Lee Dumas
- So I’ll pick you up at 7? – Influitive
- Seriously, who does this? – Ryan Levesque
- Quick favor? – Jon Morrow
- Is this you?
- You’re Invited
- Thanks for helping us – Revolution Tea
- Crazy Invitation, I am Going to Buy You Lunch… – James Malinchak
- I didn’t see your name in the comments!? – Kimra Luna
- Happy Birthday Mary – Surprise Inside! – Rent the Runway
- You’ve Changed – UrbanDaddy
- The Spicer family needs your help, [name]! – Koru Kids
- You’re eligible, [name]: We’re giving you an opportunity to earn a $100 referral bonus – CapitalOne
- Fwd: Teresa’s message
- It’s your Babbelversary, [name]! – Babbel
- You got a message 💌– Tinder
Sense of Urgency Subject Lines
Creating a sense of urgency will make your Emails read fast. The emails are more likely to be opened if it reflects some last opportunity to grab things, however do keep in mind not to create fake subject lines like creating a clickbait by saying “limited time offer” when actually there isn’t any.
- Time is running out… – Opodo
- Final call to save up to $35 🚨– UberEats
- Just Dropped: Luxury styles from Balenciaga – Poshmark
- Our winter sale ends 9th January – IKEA
- Your discounts expire soon. – Poshmark
- Hurry, Get Your Tickets to Solo: A Star Wars Story Fan Event! – AMC Theaters
- Uh-oh, your prescription is expiring – Warby Parker
- Shirts for $39 ends at midnight – Charles Tyrwhitt
Curiosity Inspiring Subject Lines
Curiosity Inspiring subject lines target the curiosity of your subscribers which in result makes them want to know more and increases the open rates of your emails.
- Etsy: Bring these home…
- A surprise gift for you! 🎁 – IKEA
- 9 Disgusting Facts about Thanksgiving – Eat This Not That
- A faster donkey – The Hustle
- Why Microsoft just spent $70 billion – M1 Team
- The secret’s out! – Warby Parker
- Lyrics: get fluent in the music you love – Spotify
- What 1,320 therapists are hearing from patients – New York Times
- The Two Possible Futures of Virtual Reality – Select All
- Hologram Shorts?! – Chubbies
- Don’t Open This Email – Manicube
- Everyone’s gonna ask you about these – Madewell
- The zodiac signs as frames – Warby Parker
- Why You Should Keep Your Clothes in the Freezer. – Apartment Therapy
- Just wait till you see these skirts – LOFT
- Hey, we’re all doing it. – Warby Parker
- You need to see this new eye treatment. – Sephora Insider
- The truth about moving expenses – Zillow
- This is how much working from home saves you – LinkedIn
- A very ~controversial~ opinion – BuzzFeed Books
- 10 bizarre money habits making Millennials richer – Refinery29
- Is It Home In or Hone In ? – Merriam Webster
- 😊 You deserve this – Jackbox Games
- Free flights to Dubai inside 😍– StudentUniverse
Pain Point Subject Lines
Addressing the pain points of your subscribers gives them an idea that you have a solution to their problem. Think carefully about how your business can help and provide value to your subscribers and curate your subject lines accordingly. These lines should target the requirements of your customers.
- Since we can’t all win the lottery… – Uber
- Stop wasting time on mindless work – Evernote
- Monday-Friday Style Simplified – Le Tote
- Learn a language with only 5 minutes per day – Duolingo
- Your summer outfit dilemmas SOLVED – J.Crew
- Beautiful brochures made faster – Adobe Stock
- No address? No problem. Now Domino’s can deliver to over 150,000 Domino’s Hotspots. – Domino’s
- Repeat meal syndrome? We understand. – Grubhub
- The 30-Second Sales Pitch
- Don’t think about saving. Save without thinking. – Qapital
- Struggling with a business decision? I made you a 1-page framework to help. – ByRegina
- Engaging your prospects can be hard. Video makes it easy. – Vidyard
- Sit back and let someone else do the cooking – Grubhub
- Get up to 20% better email deliverability (and a handy checklist)
- Stop wasting money on ink – HP
- Wanted: Cute and affordable fashions – Guess
- Your all-weather dining solution. – Terrain
- Get more kitchen space with these easy fixes – IKEA
Question Subject Lines
Question subject lines are similar to ones inspiring curiosity. They work well because subscribers are interested in knowing the answer to your questions. Here are some examples:
- Vanilla or Chocolate? – Brooklinen
- What can you afford? – Zillow
- What backlinks are you getting? – BuzzSumo
- Where do all these toys go? – IKEA
- Do you play enough? – Psychologies
- Ready for some festival fun? – Sky
- What did you think? – REI
- Can you snack your way to better sleep? – Pocket
Holiday Subject Lines
These subject lines reflect a celebratory spirit. They are also helpful to attract potential customers if your business is launching some festive offers or festive deals.
- Sleigh your Christmas list with these last-minute gifts
- Give yourself something you really want this Christmas
- Let the holiday season begin by treating yourself to something special
- Put the shine in your holidays with our sparkling ideas
- Secret Santas know how to hook up with Christmas savings
- These Christmas decorating tips make Martha Stewart jealous
- Kick holiday stress to the curb with one-stop shopping for everyone on your list
- Be the world’s best St. Nick with just one click
- You deserve a treat, too. – Teavana
- From Our Ghouls to Yours – Sugarfina
- Are You Ready To Get Spooky? – Etsy
- Le freak? C’est chic! – WeTransfer
- Witch, Please…
- Have a Fang-tastic Halloween – MeUndies
- Halloween Hijinks — 20% Off Everything!
- Ditch the Chocolates and up your Valentine’s Game
- Where’s the love? In our Valentine’s Shop!
- Cupid Made Us Do It: Free Shipping For Everyone!
- Gifts that say 👁️ ❤️ U
- Psst… Today Is Valentine’s Day
- The Anti-Valentine’s Day List Is Here
- Cupid’s Making His Last Round — Order Now!
So, these were the 100+ creative subject lines which you can use for your business, attract customers and increase your open rates. It is very important to look into the small details like these to ace your marketing game.