How To Start an Online Jewellery Business From Home? Jewellery Business Ideas

How To Start an Online Jewellery Business From Home? Jewellery Business Ideas

Jewellery plays a very important part in the lives of married women. It is a symbol of femininity and boosts the confidence of the beholder that’s why it holds a major part of every married woman’s attire. Most women are crazy about jewellery but because of the hike in prices of gold, silver and diamond it doesn’t always seem like an affordable option which becomes the reason why women are shifting towards artificial jewellery.

Artificial jewellery is gaining a lot of popularity these days because of their affordable prices and a huge variety in designs they dominate the market. So if you have been thinking about starting an online business of artificial jewellery then we have got you covered with all the steps that you need to know before starting up your own jewellery business online.

1. Start a Wholesale Business

In case you have been wondering about starting a wholesale business, then for that you need to buy jewellery directly from the manufacturers and sell it to your customers or retailers at wholesale prices. A wholesale business requires a significant amount of investment and storage space to store the bulk purchased items.

2. Become a reseller

In your jewellery business you can also play the role of a reseller or retailer, for that you need to buy from wholesale sellers. Joining hands with brands to sell their products can also be a good idea. Retailing can be a good option as you won’t be needing huge investments and storage space. You don’t need to sell from a particular vendor, rather you can tie up with multiple brands and earn profits.

3. Selling on Ecommerce platforms

This business idea is suitable if you can make jewellery at home and sell it online at E commerce platforms like Amazon, Flipkart etc. These companies will charge a commission on each purchase made through them by customers.

This idea is suitable for the initial time period of your business, before you get access to your own website.

4. Find your Niche

Finding your Niche in a business is very important as it becomes a distinguishing factor for your business when being compared to others. For a jewellery business there are various kinds of niches such as – Earrings, Anklets, Neck pieces, Bracelets etc.

For choosing a niche you first need to know which area interests you more and in which you can excel much better as compared to other areas. Picking a niche tells that you have an expertise in a particular segment.

5. Finding a creative name for your business

After getting done, with all the above mentioned steps, now comes the time of picking a name for your business. When picking a name for your business it is essential that you keep a few things in mind.

  • Select a name which is not so common.
  • Make sure that the need is easy to pronounce and remember
  • Choose a name that conveys the meaning of your Brand to the audience.

After selecting a name for your business you can get it registered, as getting it registered will help you because a licensed business allows you to set up a physical store or e-store without any restrictions.

6. Understand the Latest trends

Now it is obvious that if you are starting a jewellery business then you need to stay updated to the latest trends in the market related to your niche products. Staying up to date with the fashion trends will attract a lot of customers and can build a permanent customer base for you. You can also draw inspiration from Pinterest regarding latest trends or from the Bollywood celebrities themselves.

7. Launch a Website

Launching a website is very helpful for you and your customers. As a website helps you keep a record of the orders and it is easier for the customers as well to place the order and have a look at the entire range themselves without you, having to share with them the detail of each particular product separately.

8. Market your Business

After doing all the above mentioned steps, now comes the time to market your business. Marketing your business plays a very important role as it makes the public aware about your business and creates a marketplace for you.

You don’t need to have a huge marketing team for the same. All you have to do is be active on your social media platform, keep the people updated about your new lauches and your entire range of products, organise timely giveaways, do timely collaborations with influencers and continue coming up with new deals and offers.

So, these were the steps you need to follow to start your own jewellery business online. We hope that we were able to be a good guide for you in this new journey of yours.

Tulika Arora

Tulika Arora is a budding writer trying to explore her interests in the field of writing. Hailing from the city of Jalandhar, Punjab she likes to read. She is also a great advocate of gender equality and LGBTQIA + inclusion and does not shy away from voicing her opinions on social media. She believes and works towards making a world without labels.

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