Social Media Marketing For Makeup Artists: 12 Ways To Level Up Your Online Presence
Think about it: are makeup artists not “visual magicians” who really just transform the way we appear? They are! Without them, we would have a tough time reinventing ourselves aesthetically.
And because makeup artists play such a crucial role in the realm of beauty – social media is where they belong! That’s because social media is the ultimate place to find people who appreciate art.
If you’re a makeup artist, not only can you find a community of supporters on social media, but you can also find clients who will be queuing up to pay for your services. The catch is to keep the following points in mind for your marketing strategy on social media.
1. Leverage Your Cover Image
The first step is to keep your cover image as a prime real estate – impressive and high-quality. Showcase your work through photos or create collages of your makeup masterpieces. Use these attractive graphics to promote special offers, bridal makeup, or course openings.
2. Harness the Power of Visuals
As you might already know, visual content rules social media. And since you’re in the beauty and fashion realm, images are your best friends. Share plenty of them highlighting your makeup transformations. Don’t forget to tag your clients to gain more engagement.
3. Embrace Videos
If you want to turbocharge your social media game, you need to make use of videos. That’s because they capture attention better than images. You can share makeup tutorials, behind-the-scenes clips, or even a video on a-day-in-your-life (netizens love it!). This will help you connect with your audience.
4. Showcase Client Reviews
Remember that your “network is your net worth.” As a makeup artist, you have plenty of clients who love your work. Cash in on this! Request the cohort of your happy clients to give testimonials and reviews. This will build trust and help potential clients make informed decisions about your services.
5. Start a Blog
If images and videos are bite-sized information for your social media, blogs are long-form content pieces that highlight elaborate insights from you as a makeup professional. In your blog, you can share insights about your work, interviews, makeup tips, and more. But starting a blog isn’t enough, you need to spread the word by linking your blog posts across all your social media platforms.
6. Avoid Over-Promotion
We understand that you are passionate about your art, but avoid over-promotion. Don’t overwhelm your audience with constant sales pitches. Just remember that you need to let your work speak for itself. People are more likely to reach out to you if they genuinely appreciate your content.
7. Focus on Genuine Followers
While building your presence in the digital space can be overwhelming, don’t fall for fake followers. Instead, target people who would genuinely love your work. So, engage with your actual audience in a meaningful manner and nurture an engaged community interested in your services.
8. Keep Your Content Makeup-Centric
Makeup, transformation, and looks are your forte. Religiously stick to your area of expertise. Keep your content closely aligned with your work to attract followers who are genuinely interested in your performance as a makeup artist.
9. Share Before & After Pictures
Since makeup is all about radically changing appearances, you need to focus on “before & after” content. You need to showcase your clients’ metamorphosis into something completely different and breathtaking. After all, a visual transformation story is more compelling than just an end result.
10. Tag Makeup Brands and Use Hashtags
Remember that social media works on clever engagement. Always tag the makeup brands you use. You can actually get noticed by those brands, possibly leading to a feature on their platforms. The key takeaway is to expand your reach to a wider audience with hashtags.
11. Infuse Personality
While it’s essential to stay focused on makeup, a touch of personality can make your posts fun and relatable. So, try injecting quotes or lively questions to engage your followers and boost interaction. You could ask people about their skincare habits, their daily makeup practices, or even their favourite lip colour! This will build a personal connection with your audience.
12. Post Consistently
The single most important lesson in social media marketing is to post consistently. We cannot stress enough as to how important it is to schedule posts across multiple platforms. Consistency is the only thing that keeps your audience engaged and helps you reach different demographics.
You can expect the floodgates of opportunities to open with this 12-step guide. If you follow these steps effectively, there’s no chance you’ll dwindle in your social media marketing game. With a blend of creativity and consistency, you can reach for the stars.
